Push Presents

I just saw this on the Today Show (10/3/07).

Evidently, it is the new rage in America although it has been tradition in Europe and Asia.

A "push present" is a gift given to a woman from her significant other after the birth of a child. These gifts are usually fancy baubles like jewelry to commemorate the event. In some instances, monograms of the child's name on a necklace or picture jewelry.

They can establish family tradition and be handed down through the generations.
Some jewelry stores, like Tiffany's, have push presents gift registers.

After viewing some of the pricey jewelry, one of the reporters said she never got gifts for childbirths #4 and #5.
I bet she is out shopping today during lunch.